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Innovating Music

The Innovating Music podcast, hosted by Dr. Gigi Johnson, has spent years delving into the profound changes shaping the music industry from 2016 to 2023. 

While the Innovating Music podcast is on hiatus, we invite you to dig through our extensive archive.

Discover:

  • How artists grow their careers 
  • The critical role of playlist curation (both human-curated and algorithmic) in music discovery and promotion
  • The use of data from Spotify for Artists, Apple for Artists, and other services to understand listeners and drive strategy
  • Discussions on monetization, licensing, and managing intellectual property in the evolving streaming era
  • Insights into how companies are tackling challenges like messy music data and streaming manipulation 

Interested in continuing to explore these themes of music industry careers and innovation? We invite you to explore Rethink Next programs and events for future opportunities and conversations.

Your Host: Dr. Gigi Johnson

 

Dr. Gigi Johnson designs futures programs that help creators and organizations navigate AI-driven change. Through Rethink Next, she builds experiences and labs that blend systems thinking, creative practice, and agentic AI. She ran the UCLA Center for Music Innovation and co-founded the global virtual conference series Amplify Music. Earlier, she produced media foresight programs while teaching MBAs and executives at UCLA Anderson, after financing media-sector M&A at Bank of America.

Episodes

Bridging Fans to Live Streams with Fabrice Sergent

Adaptation is key when it comes to technology and innovation. In this week’s podcast, we discuss how technology evolves to fit the ever-changing dynamic between artists and their fan-bases with Fabrice Sergent, the co-founder and CEO of Bandsintown. We look at new...

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Evolution of the Creative Workflow with Michael Gitig

Circumstances can spark innovation when changing work environments require new solutions. This week on the Innovating Music Podcast, we talk with Michael Gitig of G-Technology about the transformation of digital workflows and how his operation has transformed to...

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AI Changing the Way We Edit with Andrew Mason, Descript

AI Changing the Way We Edit with Andrew Mason, Descript

AI audio editing is reshaping how creators work, and Andrew Mason—CEO of Descript and founder of Groupon—is at the forefront of that shift. In this episode of Innovating Music, Mason explains how Descript’s text-based editing model removes technical friction, speeds...

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Twitch Streaming for Musicians with Karen Allen

Karen Allen helps decode and make simpler streaming music for artists on Twitch. Twitch is a live streaming service, bought by Amazon in 2014, and has 2.2 million daily broadcasters and 15 million daily average viewers. It is mostly gamers, but also has...

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Bonus Updates on Move to Wed. and Live Events

We're just sharing quick news that we are now 4 years into the Innovating Music podcast adventures and thank you for your friendship and community.  We're shifting to Wednesday releases and planning upcoming live events/recordings.  Let us know of suggested events,...

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