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Innovating Music

The Innovating Music podcast, hosted by Dr. Gigi Johnson, has spent years delving into the profound changes shaping the music industry from 2016 to 2023. 

While the Innovating Music podcast is on hiatus, we invite you to dig through our extensive archive.

Discover:

  • How artists grow their careers 
  • The critical role of playlist curation (both human-curated and algorithmic) in music discovery and promotion
  • The use of data from Spotify for Artists, Apple for Artists, and other services to understand listeners and drive strategy
  • Discussions on monetization, licensing, and managing intellectual property in the evolving streaming era
  • Insights into how companies are tackling challenges like messy music data and streaming manipulation 

Interested in continuing to explore these themes of music industry careers and innovation? We invite you to explore Rethink Next programs and events for future opportunities and conversations.

Your Host: Dr. Gigi Johnson

 

Dr. Gigi Johnson designs futures programs that help creators and organizations navigate AI-driven change. Through Rethink Next, she builds experiences and labs that blend systems thinking, creative practice, and agentic AI. She ran the UCLA Center for Music Innovation and co-founded the global virtual conference series Amplify Music. Earlier, she produced media foresight programs while teaching MBAs and executives at UCLA Anderson, after financing media-sector M&A at Bank of America.

Episodes

Making a Music City Home Ft. Collins, CO with Jesse Elliott

Jesse Elliott helped create The Music District to support and work with music ecosystems in Ft. Collins, CO. He shares his earlier work with Richard Florida, his journey as a musician and a creative community organizer. Jesse shares the challenges and unique pilots...

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Art of Mass Gatherings with Matthew Ché Kowal

Matthew Ché Kowal is innovative in looking at a very specific set of overlaps in music. He has parlayed his experience in running festivals focusing on sustainability into work focused on mass gatherings. What can emergency workers learn from music festivals? What can...

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