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Innovating Music

The Innovating Music podcast, hosted by Dr. Gigi Johnson, has spent years delving into the profound changes shaping the music industry from 2016 to 2023. 

While the Innovating Music podcast is on hiatus, we invite you to dig through our extensive archive.

Discover:

  • How artists grow their careers 
  • The critical role of playlist curation (both human-curated and algorithmic) in music discovery and promotion
  • The use of data from Spotify for Artists, Apple for Artists, and other services to understand listeners and drive strategy
  • Discussions on monetization, licensing, and managing intellectual property in the evolving streaming era
  • Insights into how companies are tackling challenges like messy music data and streaming manipulation 

Interested in continuing to explore these themes of music industry careers and innovation? We invite you to explore Rethink Next programs and events for future opportunities and conversations.

Your Host: Dr. Gigi Johnson

 

Dr. Gigi Johnson designs futures programs that help creators and organizations navigate AI-driven change. Through Rethink Next, she builds experiences and labs that blend systems thinking, creative practice, and agentic AI. She ran the UCLA Center for Music Innovation and co-founded the global virtual conference series Amplify Music. Earlier, she produced media foresight programs while teaching MBAs and executives at UCLA Anderson, after financing media-sector M&A at Bank of America.

Episodes

Expanding Futures Local and Global

Gigi Johnson, our Executive Director, shares the new and expanded directions of this Innovating Music podcast. We are shifting its focus from looking at Innovation now in music to looking at how tech may be changing music in the future, both globally and locally. The...

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Solving a Problem

Dennis Murcia shares his insights and experiences with innovation and Latin music. He shares how innovation is "solving a problem" and how it creates growing pains in traditional industry sectors. Guest: Dennis Murcia, Global Business Dev. and Digital Strategy,...

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Making It Simple

Jay Gilbert runs three organizations, each working to help artists expand their work and presence. To Jay, innovation is standing on the shoulders of giants, improving tools you have to grow your audience. He works to take complex tech and make it simple for the...

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Creating Value

Gary Young sees innovation as creating value for others, and does so with creating an auction system for intellectual property that creatives want to monetize. He shares with us how Royalty Exchange connects 20,000 buyers with creative rights across music, books, and...

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Finding Fresh Approaches

Bas wears both the innovator and analyst hat in music innovation, and in countries from The Netherlands to Bulgaria, to Turkey to Russia and now to Berlin. He shares his insights on how technological realities drive fresh combinations and possibilities, and how we can...

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Blockchain and Ticketing

Jason Robert takes us down the blockchain rabbit hole, introducing us to the many details that make up a new cryptocurrency business, which he calls a "social movement disguised as technology." His new platform to sell tickets with Ethereum is mere weeks old when we...

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China and The Long View

Ed Peto started placing a bet on music in China in 2006, and has been waiting for the market to catch up. We caught up with Ed in Berlin, but it could have just as easily been in London or China. Please enjoy Ed's discussions of stepping early into China and helping...

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Creating Fearlessly – In Virtual Reality

How do you create new and innovative systems for producing content in a new space? For Connor Illsley of Combo Bravo in Toronto, you innovate by "creating fearlessly." Connor schemes how to create the most amazing creative scenario that is true to the artist -- and...

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Data-Driven Touring Insights

How can artists and managers use all the streaming and touring information to plan their markets and concerts better? Rossanna and Efrain from Cayo5 joined us to talk about how their are working to help artists manage disparate data sets to make decisions about where...

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