Innovating Music Logo

Innovating Music

The Innovating Music podcast, hosted by Dr. Gigi Johnson, has spent years delving into the profound changes shaping the music industry from 2016 to 2023. 

While the Innovating Music podcast is on hiatus, we invite you to dig through our extensive archive.

Discover:

  • How artists grow their careers 
  • The critical role of playlist curation (both human-curated and algorithmic) in music discovery and promotion
  • The use of data from Spotify for Artists, Apple for Artists, and other services to understand listeners and drive strategy
  • Discussions on monetization, licensing, and managing intellectual property in the evolving streaming era
  • Insights into how companies are tackling challenges like messy music data and streaming manipulation 

Interested in continuing to explore these themes of music industry careers and innovation? We invite you to explore Rethink Next programs and events for future opportunities and conversations.

Your Host: Dr. Gigi Johnson

 

Dr. Gigi Johnson designs futures programs that help creators and organizations navigate AI-driven change. Through Rethink Next, she builds experiences and labs that blend systems thinking, creative practice, and agentic AI. She ran the UCLA Center for Music Innovation and co-founded the global virtual conference series Amplify Music. Earlier, she produced media foresight programs while teaching MBAs and executives at UCLA Anderson, after financing media-sector M&A at Bank of America.

Episodes

An Artist from Thin Air Artist as Code

Elodie, Paco, and the team at Neweb Labs in Montreal have created Maya Kodes -- from code. She's not just a new girl group -- she is a new girl. Maya is a fully scripted and created hologram in performance, based on a set of technology used to bring her to live...

read more

Love, Passion, and Hard Work

This episode lends more philosophically humanist than some of our more technical sessions. David Hernandez of Colonize Media preaches "love, passion, and hard work" in an online video and data-driven marketing world. In a world of tranformative tools and distribution...

read more

The Challenge of Unasked Questions

Refik drives new combinations of music, architecture, technology, and design forward, always asking "unasked questions." In this podcast, he discusses many of his projects, where he is exploring "alternative reality . . how to live without bias in our reality." He...

read more

Combining Unrelated Ideas as Music Innovation

Dmitri Vietze, CEO of Rock Paper Scissors and StoryAmp, joins us to share stories of how new combinations of unrelated ideas create innovation in music. Our conversation ranges from his own background in activism, ways to unlock new businesses, the slow/fast dynamics...

read more

Solving Intractable Problems

Matt, founder of MetaPop, shares his perspectives on innovation as solving intractable problems, versus creative disruption. Guest: Matt Adell, MetaPop, Native Instruments Matt is Founder & CEO of MetaPop, and now is head of digital for Native Instruments. Previously,...

read more

Life as a Data Nerd Dancing with Music Data

Dae brings us his adventures from the start-up world. He shares his observations from living as a self-described "data nerd" while creating new business solutions in music tech as a "non-tech person." He talkes at length about data and issues like "choreography"...

read more

Transforming Music through Data

Alex White has put together puzzle pieces to connect music and data, building Next Big Sound over the past six years and selling it to Pandora. He shared similarities between business-to-business (B2B) sales in music and other industries.  He also shared what he sees...

read more
Beyond Vinyl Ceremony and Next Tech with Beatie Wolfe

Beyond Vinyl Ceremony and Next Tech with Beatie Wolfe

Singer-songwriter Beatie Wolfe is redefining music’s role in the digital age. Blending storytelling, creative technology, and ritual, Wolfe has pioneered projects like the world’s first 3D interactive album app, an NFC-enabled card deck, and a “musical jacket” woven...

read more

Back to the Future Cycles of Innovation

Brian Zisk has worked across decade(s) of innovation in the music business, and he shared many of those tales with us. He also talks about interesting startups and how he sees companies needing to be ready for change in music. . .  and change coming back in cycles....

read more