Playlists A Revolution for Artists with Andrea Young

Jan. 1, 2019

[REPLAY] A 2018 podcast favorite — Andrea Young sees playlisting as a revolution for artists. She shared a lot of basics of how to engage with both your fans and playlisters to create a thoughtful playlisting strategy for artists at different stages of their careers. Toolsets are available within different platforms to understand analytics and learn from where and how your fans listen to your music. We talked about how the new funnels are a bit more translucent than the old ones to get your music in the right places and to the right fans. How do you pitch the playlists? We talked about that a pitch is more than just sharing the song. Andrea shared tools like Chartmetric and Spot on Track, and the processes she uses to work with artists. We ended the conversation talking about the impact of smart speakers like Alexa in opening up the demographics for streaming to 2 year olds and to 90 year olds. 

Guest: Andrea Young, Co-Founder, Partner and Chief Playlisting Officer, Koral Young

Andrea is an entrepreneur with extensive experience and expertise running projects and companies from startups to established brands. As a management executive she has worked for a major label and distribution company on campaigns for Tom Petty, Spyro Gyra, Chaka Khan, Elvis Costello and hundreds of lesser known artists; co-owned a music retail chain of 15 stores; co-founded the company that computerized over 2,000 retail and wholesale music industry stores and warehouses; was part of the group that created SoundScan; ran and chaired Aspen Colorado’s public radio station (APR), and continues to produce and host weekly radio news and music shows on APR.  Recently she has focused her energies on music curation services, playlists, and working with emerging and established artists through label services offered at Koral Young.

Koral Young: http://www.koralyoung.com

Koral Young Spotlight Artist Spotify Playlist: Link

Chartmetric: https://chartmetric.io/

Spot on Track: https://www.spotontrack.com

LinkedIn: linkedin.com/in/andrea-young-8191447

Twitter: @aspenbeat


Hosted on Acast. See acast.com/privacy for more information.

Episodes

I fell in love with IP . . . with Mike Huppe, SoundExchange

I fell in love with IP . . . with Mike Huppe, SoundExchange

SoundExchange royalties have become a critical part of today’s digital music economy, and Michael Huppe, President and CEO of SoundExchange, joins Innovating Music to explain why. From his roots as an amateur musician and intellectual property attorney to leading one...

read more
Dave Ratner: The World of a Creative Lawyer

Dave Ratner: The World of a Creative Lawyer

Dave Ratner moved from skiing to managing bands into law, and now works with creative companies out of Boulder, CO to understand how to maneuver so many different new opportunities in music.  He talks of innovation in his own life as to how to add capabilities,...

read more
Kevin Breuner on Thriving as an Artist in the Streaming Era

Kevin Breuner on Thriving as an Artist in the Streaming Era

Kevin Breuner explores how artists can build lasting careers in an ever-changing music landscape. As SVP of Engagement and Education at CD Baby and a founding member of Grammy-nominated Smalltown Poets, Kevin has lived through the major-label era, the rise of indie...

read more
AI Music Stem Separation with AudioShake’s Jessica Powell

AI Music Stem Separation with AudioShake’s Jessica Powell

Jessica Powell, co-founder and CEO of AudioShake, leads the conversation on AI music stem separation—a technology that splits audio into individual components for remixing, restoration, and licensing. In this episode, Powell reveals how AudioShake’s AI is helping...

read more

Bonus Postcard Moments . . . with Gigi Johnson

We are in post-production on new episodes, so our host, Gigi Johnson, shared a story about "Postcards" and Postcard Moments that has come up in prior episodes and in many recent conversations. She shares how a single postcard created a pivot that changed her direction...

read more
Bruno Guez on Simplifying Complexity for Indie Labels

Bruno Guez on Simplifying Complexity for Indie Labels

Independent record label technology is at the heart of this conversation with Bruno Guez, founder of Revelator and longtime music industry innovator. From his early years as a UCLA ethnomusicology student and world music DJ to managing a boutique label and curating...

read more

Transcript